September 26, 2013 | Posted in: 24 Hour Party People, Memorabilia, News

Hard Rock is always and forever doing something good for the planet, including helping out its earthlings, as much as they can.

            You probably have seen all the Pink stuff installed around our hotel, as well as the bunch of Merchandise available at our RockShop, and you might ask yourself…what´s with all the PINK?! Well, its all part of our wonderful philanthropic campaign, called Pinktober®. Please keep reading, dig it, be a part of it!

Pinktober® is Hard Rock´s  signature Breast Cancer Awareness program. Musicians, staff and fans around the globe set up different activities in their properties and beyond to raise awareness and funds for local and international breast cancer research foundations. Every year we have very special Ambassadors, from Melissa Etheridge, Bananarama, Kelly Osborne, etc. This year, Paramore´s frontwoman, the beautiful Hayley Williams will make special Hard Rock appearances,  and will be in charge of presenting the raised donations to the Breast Cancer Research Foundation at Hard Rock Café Philadelphia by the end of the month.

In Hard Rock Hotel Cancun, putting our all into it! we are ready with loads of cool activities that will help raise funds for this very important cause. OBVIOUSLY a Pink Memorabilia Tour will be part of the schedule. (Limited spots! Sign up by leaving a comment on this post!)

Oct. 1st at 7 p.m. we will have a Lighting ceremony, international activity throughout Hard Rock properties.  Also, make sure you book a “Get in Bed for the Cause” room! You will be able to request a stay in select Pink Sheets Rooms and receive a commemorative Pinktober pin at turndown, with 25% of room revenue donated to the Breast Cancer Research Foundation (BCRF) and select local charities worldwide.

Make sure you keep checking this blog, our Facebook and Twitter fan pages to get schedules and more info on these activities.

Surf our Pinktober® minisite! Click HERE

#Pinktober #MakeItPink

Thanks for helping guys, I know there is always someone that reminds us of how important it is to contribute, and if there´s no one in particular that reminds you of it, GOOD, let´s keep it that way!  If you are staying with us in the near future, and need more info on how you can help, don´t hesitate to leave a comment!

Here is a scoop of what´s already going on our RockShop, pretty cool items, pins etc. now in store available for purchase! IMG_0002 IMG_0005 IMG_0006 IMG_0007 IMG_0008 IMG_0010 IMG_0012 IMG_0013 IMG_0014 IMG_0016